Answering all these questions seems like a lot of work, but the alternative is a website with no clear goal–which can leave a viewer unclear about their next step.
When you’re building a website, you want to think in terms of intended audience and the user’s goal(s) for each web page. Every page is going to be scanned by viewers for content, helping them decide what to do next: call, click away, or keep reading. They are looking for information to make a decision, “Should they buy your product or retain your services?”
What is the point of this page? Is it to inform? To get a sales call? Newsletter signup? Is the goal to generate search traffic from Google? It’s true, your website pages will be getting scanned by Google (and other search engines which aren’t very important because…well because Google won the Internet).