It seems like a simple question – What do you sell?
But you’d be surprised how many small business owners can’t quickly and compellingly describe what they sell. For many, they know and understand their product, but have a hard time describing its value to outsiders.
Is that true for you?
You know that if the customer you’re trying to capture doesn’t see the value in your offering, they will go elsewhere. We’ll look at some key considerations to help you identify and express what exactly it is you offer potential customers.
So what makes you special?
Enter MJ Commercial Services, a cleaning service that uses environmentally friendly products. MJ charges a bit more than the average cleaning service, but they believe their customers see the value in natural, non-toxic products used to disinfect their spaces.