Edward Köehn Co.
Besties, Science & Engineering
This Berkeley machining company has been family owned and operated for three generations, making precision parts since 1943. They have almost no turnover as they treat their shop floor crew like family. They welcomed Two Hats in to modernize their brand and website and showed us just how deeply satisfying it is to watch a CNC machine chew through metal.
Heritage and Commitment
The logo redesign was clear: focus on the name with a distinctive wordmark. The umlauted “o” is stylized and brought out as a standalone symbol, referring to Köehn’s German heritage and signaling a level of quality and precision worthy of a modern machine shop.
Attention to Detail
The Edward Köehn Co. website features intricate technical photography with a lustrous, finished touch. Line illustrations echo blueprints and precision cuts for a clean aesthetic, designed for the product managers and engineers holding Edward Koehn’s work to their microscopes.
A 75-Year Legacy
Two Hats directed photography and video, emphasizing a sharpness that matches the shop’s finely-machined components. We balanced imagery of machines with portraits of tattooed workers for a human touch, balancing cold metal with warm personality.
The Köehn family’s business is built on relationship and a reputation for excellent customer service. We’re proud to help them continue a legacy, showing that even in the age of automation it is real people who get the job done.