Asheville NC
Wellcelium
Small Business & Startups, Social Enterprise
This queer-led online school provides transformative education for love, sex, and relationships. They believe strengthening relational and erotic skills makes for more fulfilled people and a more evolved society, and they hired Two Hats to develop a marketing strategy, business plan, brand, and website to actualize this ambitious vision.
Building Trust For
Tender Topics
Acknowledging one’s need for help, for something as personal and taboo as sexuality, is vulnerable. Actually seeking that help, even more so. We developed a podcast, blogs, printable playsheets, and an e-mail newsletter as free offers for people to safely dip their toes in before deciding if they’re ready for more.
Hot? Yes.
Sleazy? Never.
Wellcelium counterbalances sleazy industry stereotypes with a brand that is pragmatic, playful, and inclusive. Organic photography features real people being their own sexy selves, not models in lingerie. Brand colors ranging from mauve to magenta express a range of intensities for experiencing pleasure, from soft to vibrant, calm to strong.
Transformative Education
For Love, Sex, and Relationships
When we get better at being in relationship, heal our sexuality and express it more fully, life becomes more pleasurable— and we treat each other better. We’re grateful to contribute, and to have gotten excellent flirting tips and relationship advice along the way. The secret? Don’t be afraid to ask for help, and get comfortable just being yourself. For real.
