Asking for help designing your home and inviting strangers in? Vul-ner-a-ble. Trust is key, as is chemistry. Your designer has to get you, light up your creativity, and hold you in a well-established process. Alden’s design process turned out to be her brand’s north star, orienting clients to where they were and what was next, and orienting writers, photographers, and graphic designers to representing her team’s work.