After you’ve identified your people, it’s time to really understand their values, desires, and challenges. A big misconception is that organizations need to buy expensive audience research reports. In reality, the best way to learn about your audience is to immerse yourself in their world. Find out where they are having conversations with each other, and listen to what they have to say.
There’s a wealth of information to discover about your people online. In fact, most advocates participate in social media platforms and online communities already. Here’s a checklist of questions to help you start your research:
Start with one online community and immerse yourself there. Those conversations will lead you to other communities, influencers, and platforms of like-minded people.
As you “live” in their worlds, you will learn a lot. Make sure to pay attention to: