blogging-coffee-shop

One of Two Hats’ favorite lifehacks [www.lifehacker.com] is manipulating a blog to look like a website.

Having a “website” allows an entrepreneur to put out material on the web and begin building their marketing practices.

Think of it in terms of a bike. Let’s say that you’re new to biking and would like to acquire a bike without too much financial investment. After a while, you may (or may not) find that biking fits in your lifestyle. If you decide that you certainly do want a bike in your life, the search will be smoother because you will be more informed about what you want.

This method (starting off with low costs) is especially useful for entrepreneurs who aren’t ready to invest in a website.

Below are instructions on how to turn a blog on blogspot.com to look more like a website than a blog. If you check out (testyraisins.blogspot.com) you’ll see what a website can look like after a few tricks.

 

1. Sign in to Google. Testy Raisins was created using Google Chrome, so there may be some differences if you’re using a different browser. Put www.blogger.com into your browser’s url.

 

2. On the left hand side of the page, click on “New Blog”.

Blog-as-website-1

 

3. Create a title for your blog. The blog’s name is permanent, but the URL address and template can be changed. Enter your blog’s title, address, and choose a template. Press “Create blog!”

Blog-as-website-2

 

4. Click on the title of your new blog. It will take you to the blog’s dashboard.

 

5. Select “Pages” in the left hand column. You’re about to create 4 pages – Home, Services, FAQ, Contact. You can update these pages, but these pages won’t need much editing from here on out. It’s the blog that will be gathering the traffic to you.

Blog-as-website-3

 

6a. Click “New page”. This will take you to a new page.

Enter “Home” into the “Page title”.
Using a Lorem Ipsum Generator (www.lipsum.com), place Lorem Ipsum on the page.
Among the editing options, there is a button to upload a picture. Try to find a wide photo, since that is the trend these days.
Upload a photo.
Place the image above the text.
Press “Publish” in the upper right hand corner.

Blog-as-website-4

 

6b. Create a third page, titling it “Services”

Upload a photo of yourself.
Add a paragraph of Lorem Ipsum.
Add your contact information below the text.

 

6c. Title the third page “FAQ”. Create a list of Lorem Ipsum Q&A’s.

Blog-as-website-5

 

6d. Create the last page “Contact”.

Upload a photo of yourself.
Add a couple sentences of Lorem Ipsum.
Add your contact information below the text.

 

7. In the left hand column of options, go to “Settings” and then a couple options below, click on “Posts and Comments”.

For “Comment Location” select “Hide”.
In the upper right hand corner, click on “Save Settings”.

Blog-as-as-website-6

 

8a. The following steps will instruct you on how to customize the pages you just created (Home, Services, About, FAQ).

In the left hand column of options, click on “Layout”.
Click the edit link under “Blog Posts”.
Under “Post Page Options”, un-check all boxes except “Labels” and “Show Quick Editing”.
Press “Save”.

The image below will be a helpful reference point for the rest of the steps.

website-as-blog-7

 

8b. While still in “Layout”, under “Blog Archive” click “Edit”. Press “Remove”.

blog-as-website-8

 

8c. In the section of the layout called “Pages”, click on the “Edit” link.

Replace the word “Home” with “Articles”
Rearrange the Pages to be in the following order:

Home
Articles
Services
FAQ
Contact

blog-as-website-9

 

8d. If you have a Favicon (a mini-sized logo) press the “Edit” link under “Favicon”.

Upload the square 100KB image.
Press “Save arrangement”.

 

8e. In the upper right hand corner of the layout, there’s a “Navbar” section.

Click on the “Edit” link in “Navbar”.
At the bottom of “Navbar Configuration” there’s an “Off” option.
Click on it and press “Save”.

website-as-blog-10

 

9. The almost-last step is putting out your first article. In the left hand column that is ever present, click on “Posts”. Click on “Create a new post”.

For the first blog post, I like to place a quote on the page. Maybe say what you like about this particular quote, or not. Just put something on the blog.

And then the next week, write a paragraph about what helps you be a better entrepreneur. And don’t forget to have an image with your text. Pretty pictures catch the eye. The following week, write an amusing anecdote about a class you were in.

If you can start – just start – the foundation of writing on a regular basis, your future self will be saying “Thanks.”

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10. AND, just one last thing about sprucing up your spankin’ new blog – If you go to “Template” in the left hand column of the blog, you can make your blog colorful by using the templates available.

And when you’re ready for a fancy bike, call John Van Dinther at (415) 515-1252 for a free half-hour consultation.