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About Damian Sol

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So far Damian Sol has created 10 blog entries.

Your customers: Too big, too small, or just right?


Clients (and jobs) are like that extra-hot porridge, over-sized chair, or stiff bed: One size doesn’t fit all. Many companies go after clients that are too big or too small for them. Even when they get the work, it’s not the most rewarding or profitable. This especially includes consultants, contractors, and others who [...]

Your customers: Too big, too small, or just right?2018-12-04T13:29:34-08:00

What Do You Sell? The Power Of Knowing Exactly What you Offer Your Customers


It seems like a simple question - What do you sell? But you’d be surprised how many small business owners can’t quickly and compellingly describe what they sell. For many, they know and understand their product, but have a hard time describing its value to outsiders. Is that true for you? You know [...]

What Do You Sell? The Power Of Knowing Exactly What you Offer Your Customers2018-12-04T13:29:35-08:00

Where Is Your Domain Name?


I hear from clients all the time that the world of domain name registration is confusing and scary. And believe me, I understand — there are layers upon layers of resellers, making it hard to understand who you're buying from. Many domain registrars are terrible at marketing and even worse at customer service. [...]

Where Is Your Domain Name?2018-12-04T13:29:35-08:00

5 Design Strategy Questions


This is the first of a series of articles focused on marketing strategies for non profits and small businesses, such as building trades professionals and wellness practitioners. Today we'll look at website design strategy. This first step is to get really clear about the goal of your website by asking yourself the following [...]

5 Design Strategy Questions2018-12-04T13:29:35-08:00

How to Find Your 1,000 True Fans


I recently listened to a Tim Ferriss podcast that got me thinking really hard about identity. Specifically, I was thinking about the identity of Two Hats, and how we can better reach more of our "true fans" — clients to whom Two Hats delivers an extremely high return on investment. Kevin Kelly started [...]

How to Find Your 1,000 True Fans2018-12-04T13:29:36-08:00

Blog Images Not Showing Up on Facebook? Try the Open Graph Object Debugger


It's supposed to be a triumphant feeling. You've just finished penning your latest online pontification about the implications of Netanyahu's actions in US Congress on the world supply of Fair Trade free-range quinoa, and you're glowing with pride. You click the Publish button, scan your post for misplaced homonyms, and drink in [...]

Blog Images Not Showing Up on Facebook? Try the Open Graph Object Debugger2018-12-04T13:29:36-08:00

What Happens When The Web Guy Is Tasked With Building The Threshold?


Our hall threshold was in need of a reboot. The user interface was way out of date, and there were some connectivity issues between the floorboards and the bricks that were causing some system crashes. Time to ditch the old code and start the redesign! We started by tearing out the offending tile, much [...]

What Happens When The Web Guy Is Tasked With Building The Threshold?2018-12-04T13:29:38-08:00

Registering a Domain Name


A good domain name is important to establishing your web presence. It's not essential to have the perfect name, but choosing a domain that people can remember, can associate with your brand and — perhaps most importantly — can type into their browser correctly is very helpful. My favorite domain name host is Hover.com. [...]

Registering a Domain Name2018-12-04T13:29:39-08:00

Websites That Work: 5 Steps


Steps: 1. Make a 5 page template I recommend building it in Wordpress Use minimalistic, black-text on white-background Pick a theme with a header that clearly displays your email & phone at the top of every page 2. Create the wireframe The 5 page standard format: Home page Blog Testimonials Offerings/Portfolio Contact 3. Compile ten [...]

Websites That Work: 5 Steps2018-12-04T13:29:43-08:00