Clients (and jobs) are like that extra-hot porridge, over-sized chair, or stiff bed: One size doesn’t fit all. Many companies go after clients that are too big or too small for them. Even when they get the work, it’s not the most rewarding or profitable. This especially includes consultants, contractors, and others who [...]
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So far Damian Sol has created 10 blog entries.
It seems like a simple question - What do you sell? But you’d be surprised how many small business owners can’t quickly and compellingly describe what they sell. For many, they know and understand their product, but have a hard time describing its value to outsiders. Is that true for you? You know [...]
I hear from clients all the time that the world of domain name registration is confusing and scary. And believe me, I understand — there are layers upon layers of resellers, making it hard to understand who you're buying from. Many domain registrars are terrible at marketing and even worse at customer service. [...]
This is the first of a series of articles focused on marketing strategies for non profits and small businesses, such as building trades professionals and wellness practitioners. Today we'll look at website design strategy. This first step is to get really clear about the goal of your website by asking yourself the following [...]
I recently listened to a Tim Ferriss podcast that got me thinking really hard about identity. Specifically, I was thinking about the identity of Two Hats, and how we can better reach more of our "true fans" — clients to whom Two Hats delivers an extremely high return on investment. Kevin Kelly started [...]
When building your company's web site, it's tempting to pursue the most flashy graphics you can for the budget. Graphic designers are brilliant at coming up with lots of design options, each one better than the last, that make you feel important, like your web site will be great because it looks great. [...]
It's supposed to be a triumphant feeling. You've just finished penning your latest online pontification about the implications of Netanyahu's actions in US Congress on the world supply of Fair Trade free-range quinoa, and you're glowing with pride. You click the Publish button, scan your post for misplaced homonyms, and drink in [...]
Our hall threshold was in need of a reboot. The user interface was way out of date, and there were some connectivity issues between the floorboards and the bricks that were causing some system crashes. Time to ditch the old code and start the redesign! We started by tearing out the offending tile, much [...]
A good domain name is important to establishing your web presence. It's not essential to have the perfect name, but choosing a domain that people can remember, can associate with your brand and — perhaps most importantly — can type into their browser correctly is very helpful. My favorite domain name host is Hover.com. [...]
Steps: 1. Make a 5 page template I recommend building it in Wordpress Use minimalistic, black-text on white-background Pick a theme with a header that clearly displays your email & phone at the top of every page 2. Create the wireframe The 5 page standard format: Home page Blog Testimonials Offerings/Portfolio Contact 3. Compile ten [...]