Tips for Winning at Social Media
At Two Hats, we are thankful and humbled to be chosen as one of Expertise’s top twenty social media agencies in Oakland, California. We believe social media is a great marketing tool for businesses to grow online. As a way to celebrate, we are sharing five pieces of advice to win at social media.
1. Make The Most Out Of Your Posts
Your social media posts are powerful. When your posts have more engagement, social media algorithms boost your visibility on user’s feeds. When clients want more engagement, we take a look at the posts that converted like crazy in the past. We break this down into lists: the posts with the most likes, follows, shares, comments and/or purchases. We use that list as the foundation to create related topics, events, and offerings. This strategy strengthens the core audience and creates more page visibility.
2. Ditch The Low Engagement Social Media Channels
Having more social media channels is not always a smart investment. Instead, we like to focus on the channels that work. Many clients come to us with too many social media channels that each need unique attention. Adding more channels could mean each post or ad takes up more time, more energy, and possibly more money.
3. It’s Not A Popularity Contest
There are millions upon millions of social media users, so where do you begin defining your core audience? It doesn’t begin with your follower count. Instead, a good place to start is by exploring followers that you jive with and always interact with what you post. Think about the conversations they like to have with you. Are they into memes or more robust content? Do they want how-to videos or pretty photos? Get to know them, and think of them like they’re your biggest fans. Once you know your core audience(s), you can then define your social media goals.
4. Set SMART Goals
That’s right. Set smart goals for your social media channels. Remember, social media is a tool—it’s more than posting updates every day with hashtags. Think about your main goal with your social media channel(s), then what steps are necessary to accomplish it. If your goal is to grow your email list, you’ll need to have a customer relationship management approach (CRM) and digital sign-up consent form. If you’re trying to grow more followers, consider hosting a contest giveaway where people have to follow you in order to win. Remember, there isn’t one way to win at social media.
5. Advertise Online
Paid advertising on social media is a growing trend that’s not going away. With social media alone, you can reach about eighty percent of Americans, of which three quarters are actively engaged. Decisions on how, what, and where you advertise on social media are based on factors like the campaign goal, budget, industry benchmarks, product and/or service, and target audience. Paid advertising is a great way to guide more users to your brand to help achieve your goals.
Tips for Winning at Social Media
At Two Hats, we are thankful and humbled to be chosen as one of Expertise’s top twenty social media agencies in Oakland, California. We believe social media is a great marketing tool for businesses to grow online. As a way to celebrate, we are sharing five pieces of advice to win at social media.
1. Make The Most Out Of Your Posts
Your social media posts are powerful. When your posts have more engagement, social media algorithms boost your visibility on user’s feeds. When clients want more engagement, we take a look at the posts that converted like crazy in the past. We break this down into lists: the posts with the most likes, follows, shares, comments and/or purchases. We use that list as the foundation to create related topics, events, and offerings. This strategy strengthens the core audience and creates more page visibility.
2. Ditch The Low Engagement Social Media Channels
Having more social media channels is not always a smart investment. Instead, we like to focus on the channels that work. Many clients come to us with too many social media channels that each need unique attention. Adding more channels could mean each post or ad takes up more time, more energy, and possibly more money.
3. It’s Not A Popularity Contest
There are millions upon millions of social media users, so where do you begin defining your core audience? It doesn’t begin with your follower count. Instead, a good place to start is by exploring followers that you jive with and always interact with what you post. Think about the conversations they like to have with you. Are they into memes or more robust content? Do they want how-to videos or pretty photos? Get to know them, and think of them like they’re your biggest fans. Once you know your core audience(s), you can then define your social media goals.
4. Set SMART Goals
That’s right. Set smart goals for your social media channels. Remember, social media is a tool—it’s more than posting updates every day with hashtags. Think about your main goal with your social media channel(s), then what steps are necessary to accomplish it. If your goal is to grow your email list, you’ll need to have a customer relationship management approach (CRM) and digital sign-up consent form. If you’re trying to grow more followers, consider hosting a contest giveaway where people have to follow you in order to win. Remember, there isn’t one way to win at social media.
5. Advertise Online
Paid advertising on social media is a growing trend that’s not going away. With social media alone, you can reach about eighty percent of Americans, of which three quarters are actively engaged. Decisions on how, what, and where you advertise on social media are based on factors like the campaign goal, budget, industry benchmarks, product and/or service, and target audience. Paid advertising is a great way to guide more users to your brand to help achieve your goals.
